Most small businesses in Oldham do not need a 30-page website. They need a handful of clear pages that answer the questions customers ask before they get in touch: what do you do, where do you work, can I trust you, and how do I contact you. Get those right and five pages is plenty. Here is what each page should do, and what to leave out.
Why Five Pages Is Usually Enough
People looking for a local business are in a hurry. They want to check you do the job they need, in their area, and then call or send a message. Every extra page is something to write, keep up to date and get found on Google. A small, focused site that is kept current will do more for you than a big one that was finished once and forgotten.
Page 1: Home
Your home page has one job: tell a visitor within a few seconds that they are in the right place. That means:
- What you do and where, in plain words at the top (for example “Electrician in Oldham and Rochdale”).
- A clear way to get in touch on every screen, including on a phone.
- Two or three reasons to choose you: years in business, accreditations, guarantees, reviews.
- Links through to your main services.
Page 2: Services
List what you actually do, with a short paragraph on each. Use the words customers use, not trade jargon. If one service brings in most of your work, it can have its own page later, but a single, well-organised services page is a good start. Say if there is anything you do not do, as it saves time on both sides.
Page 3: About
People buy from people. A short, honest page about who you are, how long you have been doing it, and a real photo of you or your team builds more trust than any stock image. Mention the areas you cover here too.
Page 4: Reviews or Your Work
This is the page that turns a visitor into a phone call. Show real reviews (your Google reviews are ideal) and photos of real jobs: before and after shots, finished rooms, happy customers where they have agreed. Our guide to getting more Google reviews has some simple ways to build these up.
Page 5: Contact
Make it easy: phone number, email, a short form, your opening hours and the towns you cover. If you work from home you do not need to show your address. A map of your service area does the job just as well.
What You Can Leave Out (For Now)
- A blog: useful later for Google, but only if you will keep it going. An empty blog looks worse than none.
- Pages for every town: one clear list of areas you cover is enough to start with.
- An online shop: only if you genuinely sell products online. Shops are a bigger, separate job.
- Long pages of filler text: short and clear beats long and vague.
Getting Found on Google
Five pages can rank well locally if the basics are done properly: each page has a clear title and description, the site loads quickly on a phone, your services and towns are mentioned naturally, and your website is linked to your Google Business Profile. That last one matters a lot for “near me” searches.
How Our Website Plan Fits
Our Website Plan is built around exactly this: up to five pages on our own Codevall theme, set up with your logo, colours, photos, services and reviews. We build it, host it and set it up to be found on Google, for £49 a month with no setup fee and no VAT added. After 12 payments the website is yours to keep. If you need an online shop or a fully bespoke design, we will give you a custom quote instead.
If you are weighing up the options, our guides to pay monthly websites in Oldham, websites for tradespeople and what a website costs cover the rest. When you are ready, see what is included and get started.